目錄

1. 什么是PPS廣告
2. PPS廣告的優(yōu)勢
3. PPS廣告的劣勢

PPS（Pay-per-Sale）

什么是PPS廣告

　　PPS廣告是根據(jù)網(wǎng)絡(luò)廣告所產(chǎn)生的直接銷售數(shù)量而付費(fèi)的一種定價模式。根據(jù)你的網(wǎng)站的訪問者到廣告主所產(chǎn)生的直接銷售額而得到一定百分比的提成模式。與CPS廣告類似。

　　廣告商對每一位介紹到該網(wǎng)站的進(jìn)行消費(fèi)的網(wǎng)站，按產(chǎn)品或服務(wù)銷售收入的百分比支付的費(fèi)用結(jié)構(gòu)。

Pay Per Sale or PPS (Sometimes referred to as Cost per Sale or CPS) is an online advertisement pricing system where the publisher or website owner is paid on the basis of the number of sales that are directly generated by an advertisement. It is a variant of the CPA (Cost Per Action) model where the advertiser pays the publisher/website only and in proportion to the number of actions committed by the readers or visitors to the website.

In many cases it‘s not practical to track all the sales generated by an advertisement, however it is more easily tracked for full online transactions, such as for selling songs directly on the internet. Cookies, or minute user-tracking programs downloaded and run in the browser, are used to track the movement of the prospective buyer to ensure that all such sales are attributed to the advertisement in question.

CPS belongs to the larger family of CPA, which is different from Cost Per Impression where advertisers have to pay every time their advertisement is displayed, irrespective of whether the display created any action on the part of reader or visitor to the website or not.

PPS廣告的優(yōu)勢

　　1.當(dāng)有產(chǎn)生大額銷售時，你所得到的提成非?？捎^.

　　2.當(dāng)你的訪問者一次性購買不同的產(chǎn)品時，你所得到的提成非常可觀。電子商務(wù)

　　3.當(dāng)你的訪問者再次購買產(chǎn)品時，有些廣告主依然會支付你提成。

PPS廣告的劣勢

　　1.你的訪問者可能只購買數(shù)額小的產(chǎn)品

　　2.你的訪問者可能對購買的產(chǎn)品不滿意采取退貨行為時，你所得的提成也相對的會扣掉

其他產(chǎn)品包裝設(shè)計參考

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